Careers in Marketing
A major in marketing gives your career versatility and a potential for growth not found in many other areas. Marketing involves determining consumer needs, translating those needs into products and services, and selling them in a competitive, global marketplace. Students will take courses in communications (written and oral), mathematics, economics, management, humanities, natural and social sciences, in addition to marketing.
Marketing Pathways
There are two main paths to take in marketing: in-house and agency.
Agencies establish and maintain the relationship between the companies, customers, and products, as well as create effective campaigns. Marketing professionals may work in full-service agencies (which incorporates marketing strategy development, ad creation, media planning and buying, account planning and research), and production or boutiques. Working at an agency means you can work on a variety of brands at once.
In-house is when the marketing activities are handled internally by a marketing department of a company. Working in-house means you work solely on one brand.
Careers in Marketing
- Account Management
- Job Titles: Account Supervisor/Director, Account Manager, Account Executive, Account Coordinator
- Strategic Planning
- Job Titles: Strategy Planner, Account Planner, Consumer Insights Specialist
- Project Management
- Job Titles: Project Manager, Associate/Assistant Project Manager
- Media Planner
- Job Titles: Media Director, Media Planner, Associate/Assistant Media Planner
- Media Buyer
- Job Titles: Media Buying Director, Associate/Assistant Media Director/Buyer, Programmatic Media Buyer/Specialist, Programmatic Analyst, Market Research Analyst
- Branding
- Job Titles: Brand Marketing Director, Associate/Assistant Brand Manager, Brand Marketing Specialist
- Project Management
- Job Titles: Product Development Coordinator/Assistant, Product Marketing Associate/Assistant/Coordinator/Specialist, Product Analyst/Specialist
- Data Analytics
- Job Titles: Data Analyst, Business/Marketing Analyst, Business Intelligence Analyst
- Database Marketing
- Job Titles: Data Entry Assistant/Specialist, Database Marketing Analyst, Database Coordinator/Analyst, Database Management Specialist
- Digital Broadcast Advertising
- Job Titles: Digital Broadcast/Webcast/Podcast Producer, Digital Media Specialist/Coordinator, Digital Media Buyer
- Digital Marketing Management
- Job Titles: Digital Account Manager, Digital Marketing Specialist/Strategist, Digital Marketing/Web/Google Analyst, Digital Marketing Assistant
- eCommerce
- Job Titles: eCommerce Associate/Assistant, eCommerce Analyst, eCommerce Marketer
- Website & Other Platforms
- Job Titles: Website Project Manager, Web Content Manager/Associate/Assistant/Strategist/Specialist, Web Developer/Designer, Mobile Media Buyer, SMS Marketing Specialist
- Email Marketing
- Job Titles: Email Marketing Specialist/Associate
- Search Engine Marketing (SEM/SEO)
- Job Titles: SEO/SEM Analyst/Specialist/Strategist
- Content Marketing
- Job Titles: Content Marketing Specialist/Assistant, Content Strategist
- Display Marketing & Advertising
- Job Titles: Paid Search Specialist/Strategist, Paid Media Specialist/Assistant
- Social Media Marketing
- Job Titles: Social Media Content Manager, Social Media Coordinator, Social Media Analyst/Strategist, Indluencer/Partnership Marketing Coordinator, Affiliate Marketing Specialist/Coordinator/Analyst
- Marketing Research
- Job Titles: Market Research Analyst/Specialist, Consumer Insights Analyst/Specialist, Data Analyst, Marketing Intelligence Specialist, Research/Insights Associate
- Marketing Strategy
- Job Titles: Strategic Marketing Manager, Program Analyst, Marketing Specialist, Program/Project Manager/Coordinator, Marketing/Project Associate/Assistant, Marketing Operations Specialist
- Growth Marketing
- Job Titles: Demand Generation/Growth Marketer, Demand Generation/Growth Specialist/Analyst, Growth Marketing Strategist
- Event Marketing
- Job Titles: Event Coordinator, Event Marketing Specialist, Event Planner
- Customer Relations
- Job Titles: Customer Relations Specialist, Client Marketing Specialist, Customer Marketing Coordinator
- Internal & External Communications
- Job Titles: Corporate Communications Coordinator, Communications Specialist/Assistant/Coordinator/Strategist, Media Relations Specialist
Build Marketing Career Skills
- Design/Content Management Tools – Adobe Express (sign in with K-State eID), Canva, WordPress, Adobe Suite
- SEO Tools – SEMrush, Yoast, PitchBox
- Email/SMS Marketing – Mailchimp, Brevo
- Analytics Tools – Google Analytics, Google Trends, Fathom Analytics
- Project Management Tools – Trello, Monday, Asana
- Social Media Management Tools – Buffer, Sprout Social, Hootsuite
- CRM Tools – Salesforce, HubSpot
- Event Marketing Tools – Eventbrite, Active Campaign
- Internships
- Micro-Internships
- Case Competitions
- Study Abroad
- LinkedIn Learning – LinkedIn Learning offers a variety of courses and certifications in both marketing and sales. K-State students can gain free access to LinkedIn Learning with a Manhattan Public Library membership.
- Coursera – You can take courses and earn certifications in Digital Marketing, Social Media Strategy, Marketing Analytics, Sales, and more through Coursera.
- Google Career Certificates – Choose from topics like Data Analytics, Digital Marketing, Project Management, and more to take online courses and earn certifications.
- SEMrush Academy – Free online courses and webinars for SEO and digital marketing.
- HubSpot – HubSpot offers free training courses and certificates in a variety of marketing topics, including media strategy, SEO, digital marketing, and more.
CBA Student Organizations:
National/Regional Organizations:
