Careers in Marketing
A major in marketing gives your career versatility and a potential for growth not found in many other areas. Marketing involves determining consumer needs, translating those needs into products and services, and selling them in a competitive, global marketplace. Students will take courses in communications (written and oral), mathematics, economics, management, humanities, natural and social sciences, in addition to marketing.
Marketing Pathways
There are two main paths to take in marketing: in-house and agency.
Agencies establish and maintain the relationship between the companies, customers, and products, as well as create effective campaigns. Marketing professionals may work in full-service agencies (which incorporates marketing strategy development, ad creation, media planning and buying, account planning and research), and production or boutiques. Working at an agency means you can work on a variety of brands at once.
In-house is when the marketing activities are handled internally by a marketing department of a company. Working in-house means you work solely on one brand.
Build Marketing Career Skills
- Design/Content Management Tools – Adobe Express (sign in with K-State eID), Canva, WordPress, Adobe Suite
- SEO Tools – SEMrush, Yoast, PitchBox
- Email/SMS Marketing – Mailchimp, Brevo
- Analytics Tools – Google Analytics, Google Trends, Fathom Analytics
- Project Management Tools – Trello, Monday, Asana
- Social Media Management Tools – Buffer, Sprout Social, Hootsuite
- CRM Tools – Salesforce, HubSpot
- Event Marketing Tools – Eventbrite, Active Campaign
- Internships
- Micro-Internships
- Case Competitions
- Study Abroad
- LinkedIn Learning – LinkedIn Learning offers a variety of courses and certifications in both marketing and sales. K-State students can gain free access to LinkedIn Learning with a Manhattan Public Library membership.
- Coursera – You can take courses and earn certifications in Digital Marketing, Social Media Strategy, Marketing Analytics, Sales, and more through Coursera.
- Google Career Certificates – Choose from topics like Data Analytics, Digital Marketing, Project Management, and more to take online courses and earn certifications.
- SEMrush Academy – Free online courses and webinars for SEO and digital marketing.
- HubSpot – HubSpot offers free training courses and certificates in a variety of marketing topics, including media strategy, SEO, digital marketing, and more.
CBA Student Organizations:
National/Regional Organizations:
